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The cost to advertise on a website will depend on how popular and established the site is. There's a huge variety of dating websites to choose from.
If you are comfortable with the content and design of the site, you can add it to the list of sites to contact for additional information. Look near the top and bottom of the main page of the site. If not, try the About or Contact Us pages to find out who to contact.
If rates and demographic information aren't provided on the site, you will need to email someone to request a rate sheet.
The demographics should break down the audience into sex, age, income and other identifiers.
You will also want to pick websites that receive the most views and visitors compared to others. Once you've found a rate for a website that fits your needs, contact the advertising sales person.