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It is a complete delusion to think of the brilliant propagandist as being a professional liar.The brilliant propagandist is the man who tells the truth, or that selection of the truth which is requisite for his purpose, and tells it in such a way that the recipient does not think he is receiving any propaganda... Jowett and Victoria O’Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.Manipulation can be organized or unorganized, conscious or unconscious, politically or socially motivated.This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement.Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc.They are forced to either dislike the actor or like the candidate.
A number of techniques based on social psychological research are used to generate propaganda.
It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience.
Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person.
This suggests if people buy a product or follow a certain ideology, they too will be happy or successful.
(This is used more in advertising for products, instead of political reasons.) Usually for advertising rather than political purposes, sexual arousal may also be used.
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The repeated articulation of a complex of events that justify subsequent action.