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On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.
The time limit ensures that a participant will not be stuck with a boorish match for very long, and prevents participants from monopolizing one another's time.
Other studies found speed-dating data useful as a way to observe individual choices among random participants.
A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
Online dating participants, in contrast, only find a compatible match with 1 in 100 or fewer of the profiles they study.
As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events.
Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.
A 2006 study in Edinburgh, Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds.
Participants can come alone without feeling out of place; alternatively it is something that women who like to go out in groups can do together.
Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.